The key objectives are to increase community awareness about the issue of homeless survival sex workers and to encourage Victorians to donate their time and/or money.
Firstly, shocking signs inform the public of the issue. The target audience of parents, then come into contact with children’s products, which display an interactive tag. The sticker on the tag peels off and reveals the message “Help remove youth off the streets.” Once purchased, a percentage is donated to the charity and the sticker is placed onto a poster to encourage participation.
On the other hand, the mentor program attracts, older retired parents.
Gardening is linked to the education of homeless youth, as it will attract attention and encourage participation as it is something they are familiar with and enjoy.